Android is the dominant mobile operating system in Europe, according to recent smartphone sales data from Kantar Worldpanel ComTech, while the situation is more balanced in the U.S.
The report says that Samsung is mostly responsible for Android’s impressive results in Europe, since almost half of the smartphones sold on the Old Continent are made by the Korean manufacturer – its Samsung Galaxy S4 flagship, which will soon have a Google Play Store edition available, is probably one of the main culprits.
Another important thing is that the market share, which accounts for five main European markets (Great Britain, Germany, France, Italy and Spain) and covers the three months to May 2013, shows some significant growth – last year, it was at 61.3%. Our favorite mobile OS’ main competitors have way lower market shares – iOS is at 17.8%, while Windows Phone has a mere 6.8%.
The competition is much more aggressive in the U.S., where Apple still does pretty well. The latest comScore data for the same period of time places Android at 52.4% in the U.S., with iOS at 39.2%, followed by BlackBerry – 4.8% and Windows Phone, at 3%. In terms of manufacturers, Apple is leading the U.S. smartphone market at 39.2%, followed by Samsung – 23% and HTC – 8.7%. Google-owned Motorola is not too far behind HTC, with a market share of 7.8%, with LG rounding up the top five, at 6.7%.